Legacy at Covell is bringing new traffic to I-35 and Covell Road. Here is how Edmond trades and service businesses should plan a work truck wrap.
If your business runs trucks or vans through north Edmond, the cheapest advertising you will buy this year is the sheet metal you already own.
A wrapped vehicle works every time it sits at a light on Covell Road, and that corridor is about to get busier.
Construction is moving on Legacy at Covell, a shopping and dining development at the northwest corner of Interstate 35 and Covell Road. KFOR reported on August 18 that confirmed tenants include Whole Foods, Dick's Sporting Goods, Barnes and Noble, Hobby Lobby and PetSmart, alongside restaurants such as Texas Roadhouse, Shake Shack and Chipotle.
City officials told the station that doors could start opening as early as March.
That matters for two groups. Contractors who will be working that site and the surrounding build out, and every local service business whose customers are about to spend more time driving that intersection.
Magnets are the default first step, and they are also the first thing to blow off at 70 miles per hour on I-35. They leave a clean rectangle of trapped dirt behind, and customers read them as temporary.
Cut vinyl lettering is a real step up, but it only gives you a name and a number. Printed graphics let you show the actual work, which is what sells a roof, a remodel or a lawn contract.
A full or partial wrap also comes off later. That is the practical argument for putting your branding on vinyl instead of paint, especially on a truck you plan to resell or return at the end of a lease term.
You do not have to wrap every panel to get read from another lane. Coverage is a dial, not a switch.
| Coverage | What Gets Covered | Best For |
|---|---|---|
| Full wrap | Every painted panel, bumper to bumper | Color change plus branding, or a design that wraps around body lines |
| Partial wrap | Sides, rear doors, tailgate, sometimes the hood | Most trades trucks and cargo vans on a fixed budget |
| Spot graphics | Door logos, rear window, phone number | Newer businesses testing branding before committing |
For most Edmond contractors, covering the sides and rear only delivers close to the same visibility per dollar. Nobody in traffic behind you is reading your hood.
If tenants start opening in the spring, the trade work around that development peaks well before then. So does everyone else's schedule.
Build your timeline in this order:
The install is rarely the bottleneck. Waiting on a logo file from a designer who has moved on is what kills a schedule, so start that hunt today.
Two trucks with different layouts read as two different companies. One template applied across every unit reads as an operation with a real footprint.
If you are running several vehicles under one brand, get the template right on the first unit and stage the rest over a few weeks so you never lose the whole crew to downtime at once.
Vinyl handles sun and rain fine. What it does not love is a steady diet of gravel off a construction entrance.
On a truck that will be running active job sites around Covell and I-35, it is worth adding clear film across the hood and bumper before the graphics go on. The film takes the rock strikes so the printed vinyl underneath stays readable.
Beyond that, wash the vehicle by hand and keep it out of brush style tunnels. Dirt on a wrap is worse than dirt on paint because it flattens the color and makes the whole truck look older than it is.
You will get a faster and more accurate number if you show up with a few things ready.
We work out of 2600 Linda Lane in Edmond and cover Oklahoma City, Yukon, Mustang and the north metro. If you want a number before the spring rush hits, send us the details and we will price it out or call (405) 813-7167.
The traffic on Covell is coming either way. The only question is whether your truck says anything when it gets there.
Get Your Work Truck Booked Before Spring
Send us your vehicle details and logo file, and we will price your wrap for Edmond and the north OKC metro.